Category Productivity

Align Your Marketing Teams with a Strategic Calendar

Most marketing calendars fail for the same reason: they only show what is being published, not how everything connects. After building and managing an integrated, multi-channel marketing calendar for Ferguson—spanning digital signage, email, web, and social—I learned that the real value of a…

Working From a Home Office

I don’t talk much about my day job, though I may start in the next few months. I manage marketing content for several hundred digital signage units across the country. For the past few years, I’ve been doing this from…