Most marketing calendars fail for the same reason: they only show what is being published, not how everything connects. After building and managing an integrated, multi-channel marketing calendar for Ferguson—spanning digital signage, email, web, and social—I learned that the real value of a calendar isn’t the tool you use, but the system behind it. In this post, I’ll... Continue Reading →
What is it? iPhone Pros since the 15 have replaced the mute toggle switch with an action button. What you do with that action button is up to you. Access the Action Button options in your iPhone Settings. What are the options? Silent Mode Focus Camera Visual Intelligence Flashlight Voice Memo Recognize Music Translate Magnifier... Continue Reading →
It was a weird year. Maybe I'll write about it later. One thing didn't change much--I still took photos. It's become a bit of an annual tradition to post the year's photo stats and image gallery, so here we go. Stats Total Images I took more photos this year. 9,700 compared to 8,040 in 2024.... Continue Reading →
This is part three in a series I started awhile ago. If you haven't read the Av (Aperture) and Tv (Shutter Speed) posts yet, feel free to do so now. Av - Aperture Tv - Shutter Speed The Short Version The Av setting controls the aperture, or the size of the hole that lets light... Continue Reading →
Back in 2022, I wrote about why I kept coming back to Todoist. That is no longer the case. My work system is dialed in. My personal task/project system is, occasionally, pure chaos. It’s a rotating cast of apps. I realize that switching apps all of the time makes me part of the problem. Shiny... Continue Reading →
We've covered the Av setting in a previous blog post, so now it's time to go over the Tv setting. If you haven't read the Av post, it wouldn't hurt to check it out, because there are some basics there that aren't duplicated in this post. Tv is like Av in that it allows you... Continue Reading →
So you got a brand spankin' new DSLR or high-end P&S camera, and you're wondering what all the letters on the dial are for. Tv, Av, M… It's all greek to you. The next few Tuesday Tips are going to (hopefully) get you started. First of all, if you have a DSLR, and shoot with... Continue Reading →
I don’t generally update my phone every year, but last year I opted to do the AT&T Up Next Anytime thing for $10/month. I figured I might as well get my money’s worth. I did not do the Up Next Anytime thing this year, and I plan on going back to my usual two year... Continue Reading →
When I first bought my GFC camper, I spent hours combing through accessories and build-outs trying to get ideas for my own. One of the items on my must-have list was the molle panel that installs around the front window of the camper. There was a third-party company that made them, but they were consistently... Continue Reading →
Back in August, Sabrina and I headed down to the river for a paddle board shoot. It’s a spot I’ve driven past many times, but this is the first time I’ve stopped. I’ve been craving a water shoot for a while now, and even though the river wasn’t deep enough to get every shot I... Continue Reading →
Sabrina and I are getting pretty good at the quick impromptu shoots. There was a red leather jacket that we knew would look amazing on her, so we had to squeeze in a shoot the other day. No grand location--just a cool brick building downtown. We work well together, and I can't wait to see... Continue Reading →
You’ve seen it everywhere—from the menu at your favorite taco joint to the screen informing you of the latest and greatest products available at your nearest electronics store. Digital signage is quietly taking over the world, and most people don’t even realize it. But if you’re in marketing or comms, digital signage isn’t just a... Continue Reading →
Daniel Hedrick 