Most marketing calendars fail for the same reason: they only show what is being published, not how everything connects. After building and managing an integrated, multi-channel marketing calendar for Ferguson—spanning digital signage, email, web, and social—I learned that the real value of a calendar isn’t the tool you use, but the system behind it. In this post, I’ll... Continue Reading →
You’ve seen it everywhere—from the menu at your favorite taco joint to the screen informing you of the latest and greatest products available at your nearest electronics store. Digital signage is quietly taking over the world, and most people don’t even realize it. But if you’re in marketing or comms, digital signage isn’t just a... Continue Reading →
I’m not always a fan of Pantone’s choice for Color of the Year, but I’m kinda digging this year’s Mocha Mousse. Maybe it’s because I’m a fan of both mocha and mousse, but the whole color just feels calm and inviting. As always, there's a handful of wallpapers you can download on the Pantone site.... Continue Reading →
Every year (since 2000,) Pantone comes out with the color of the year. I’m not always a fan, but last year’s Classic Blue was outstanding. This year, they went with a yellow and gray combo. Not sure how I feel about it yet, but it’ll be fun to play with some ideas. I like that... Continue Reading →
Daniel Hedrick 